Aryma Labs Marketing Measurement Substack

Aryma Labs Marketing Measurement Substack

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Aryma Labs Marketing Measurement Substack
Aryma Labs Marketing Measurement Substack
Which technique provides for greater manipulation in MMM - Bayesian or Frequentist?

Which technique provides for greater…

Aryma Labs
Jan 30, 2024

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Aryma Labs Marketing Measurement Substack
Aryma Labs Marketing Measurement Substack
Which technique provides for greater manipulation in MMM - Bayesian or Frequentist?

How Bayesian MMM allows room for manipulation.

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