Aryma Labs Marketing Measurement Substack

Aryma Labs Marketing Measurement Substack

Share this post

Aryma Labs Marketing Measurement Substack
Aryma Labs Marketing Measurement Substack
Share of Search + Difference in Difference (DID) = Faster Validation of MMM

Share of Search + Difference in Difference…

Aryma Labs
Feb 15, 2024

Share this post

Aryma Labs Marketing Measurement Substack
Aryma Labs Marketing Measurement Substack
Share of Search + Difference in Difference (DID) = Faster Validation of MMM

Share of search can be a powerful metric to validate MMM

Read →
Comments
User's avatar
© 2025 Aryma Labs
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share