Aryma Labs Marketing Measurement Substack

Aryma Labs Marketing Measurement Substack

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Aryma Labs Marketing Measurement Substack
Aryma Labs Marketing Measurement Substack
KL Divergence as Marketing Mix Model (MMM) Calibration Metric

KL Divergence as Marketing Mix Model (MMM…

Aryma Labs
Mar 20, 2024

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Aryma Labs Marketing Measurement Substack
Aryma Labs Marketing Measurement Substack
KL Divergence as Marketing Mix Model (MMM) Calibration Metric

How Aryma Labs uses KL divergence to build accurate MMM models

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