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KL Divergence as Marketing Mix Model (MMM) Calibration Metric
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KL Divergence as Marketing Mix Model (MMM…
Aryma Labs
Mar 20
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KL Divergence as Marketing Mix Model (MMM) Calibration Metric
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How Aryma Labs uses KL divergence to build accurate MMM models
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KL Divergence as Marketing Mix Model (MMM) Calibration Metric
KL Divergence as Marketing Mix Model (MMM…
KL Divergence as Marketing Mix Model (MMM) Calibration Metric
How Aryma Labs uses KL divergence to build accurate MMM models