Aryma Labs Marketing Measurement Substack

Aryma Labs Marketing Measurement Substack

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Aryma Labs Marketing Measurement Substack
Aryma Labs Marketing Measurement Substack
KL Divergence and Chebyshev's Inequality - The newest calibration metrics in Marketing Mix Modeling (MMM)

KL Divergence and Chebyshev's Inequality …

Aryma Labs
May 7, 2024

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Aryma Labs Marketing Measurement Substack
Aryma Labs Marketing Measurement Substack
KL Divergence and Chebyshev's Inequality - The newest calibration metrics in Marketing Mix Modeling (MMM)
1

Demonstrating efficacy of KL Divergence and Chebyshev's Inequality on real client data

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