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Aryma Labs Marketing Measurement Substack
KL Divergence and Chebyshev's Inequality - The newest calibration metrics in Marketing Mix Modeling (MMM)
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KL Divergence and Chebyshev's Inequality …
Aryma Labs
May 7, 2024
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Aryma Labs Marketing Measurement Substack
KL Divergence and Chebyshev's Inequality - The newest calibration metrics in Marketing Mix Modeling (MMM)
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Notes
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Demonstrating efficacy of KL Divergence and Chebyshev's Inequality on real client data
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KL Divergence and Chebyshev's Inequality …
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Demonstrating efficacy of KL Divergence and Chebyshev's Inequality on real client data