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Aryma Labs Marketing Measurement Substack
Going Beyond Dummy Variables for Seasonality Encoding in Marketing Mix Models (MMM)
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Going Beyond Dummy Variables for Seasonality…
Aryma Labs
Jan 20
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Aryma Labs Marketing Measurement Substack
Going Beyond Dummy Variables for Seasonality Encoding in Marketing Mix Models (MMM)
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Notes
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Do you still encode seasonality through the old and ineffective 'Dummy Variable' method?
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Share this post
Going Beyond Dummy Variables for Seasonality…
Share this post
Do you still encode seasonality through the old and ineffective 'Dummy Variable' method?