Aryma Labs Marketing Measurement Substack

Aryma Labs Marketing Measurement Substack

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Aryma Labs Marketing Measurement Substack
Aryma Labs Marketing Measurement Substack
Bayesian Marketing Mix Model (MMM) Contribution Chart = Frequentist Marketing Mix Model (MMM) Contribution Chart

Bayesian Marketing Mix Model (MMM…

Aryma Labs
Apr 12, 2024

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Aryma Labs Marketing Measurement Substack
Aryma Labs Marketing Measurement Substack
Bayesian Marketing Mix Model (MMM) Contribution Chart = Frequentist Marketing Mix Model (MMM) Contribution Chart

Bayesian MMM vendors rely on point estimates too

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