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Aryma Labs Marketing Measurement Substack
Bayesian Marketing Mix Model (MMM) Contribution Chart = Frequentist Marketing Mix Model (MMM) Contribution Chart
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Bayesian Marketing Mix Model (MMM…
Aryma Labs
Apr 12, 2024
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Aryma Labs Marketing Measurement Substack
Bayesian Marketing Mix Model (MMM) Contribution Chart = Frequentist Marketing Mix Model (MMM) Contribution Chart
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Notes
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Bayesian MMM vendors rely on point estimates too
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Bayesian Marketing Mix Model (MMM…
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Bayesian MMM vendors rely on point estimates too