Marketing Mix Modeling (MMM) has a last mile problem

MMM is not just about modeling, it is also about drawing insights.

There are lot of MMM vendors who are building SaaS platforms which help in building MMM models. Add to this list open source MMM tools.

The problem isn't with respect to MMM model building. Any decent statistician with good amount of experience under her belt can specify a good MMM model.

In my experience, the problem is at the last mile.

I have seen many models being built but no insights being drawn from it !!

Clients are not told how exactly to implement the insights from the MMM on the ground.

At Aryma Labs, we recognize this problem and provide clients with end to end support. Right from what data to collect to how you should implement the insights of MMM model on the ground.

Aiding in our last mile solution is our product ArymaEdge.

ArymaEdge is not a tool to build MMM models. We believe that clients need not have to go through the ordeal of specifying the models themselves.

We take that pain for you and let you focus on:

🎯 Drawing insights from the models and strategizing.

🎯 Simulate various what-if marketing scenarios.

🎯 Know what the ideal budget allocation across marketing/media channels should be.

🎯 Do MMM validation testing.

and much more

For all these reasons we call ArymaEdge - AIB (Actionable Insights Box).

And yes, this is our new look of the product with many new features. 😎

Want to know more about ArymaEdge? Schedule a call with us.

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Stay tuned for more articles on MMM.