Launching MMMSynapse
Say Goodbye to your MMM ppts !!
It is often said that success tastes sweeter after a loss. Last year we failed.
Despite cracking so many problems and building breakthrough products this year, one thing that kept lingering in our minds was our failure with MMMSynapse last year.
We frankly underestimated the difficulty involved in building a secure, error free GenAI product.
However we are not one to give up that easily, and exactly after a year I am proud to say that we have succeeded.
Today we are incredibly proud to launch MMMSynapse.
What is MMMSynapse?
MMMSynapse is a revolutionary GenAI tool that lets you unlock insights from years of MMM presentations and reports with a simple chat. No more scrolling through endless decks and spreadsheets.
Just like biological synapses connect neurons to pass information, MMMSynapse connects insights across your historical and current MMM reports. Thus turning your knowledge into your competitive edge.
It is like having a superhuman MMM brain that:
▪️Remembers everything across years of models.
▪️Answers your questions instantly but thoughtfully.
▪️Offers strategic recommendations.
▪️Helps you spot trends and inconsistencies across time.
Example queries it can answer:
✅ What was the ROAS of branded paid search in our 2022 model?
✅ Based on saturation, which channel has the best marginal returns?
✅ How does the current contribution numbers compare to our 2023 model?
What is so revolutionary about MMMSynapse?
🔒 Triple Encryption Layer
Thanks to our earlier client feedback we quickly understood that the clients have a fear that their marketing spends and strategies could be revealed or learnt by some LLMs.
This fear is rational. It took us nearly a year to design a very robust triple encryption layer to ensure that the LLMs don’t see the actual MMM variables or spends.
Your data stays private.
🤖 Reasoning Agent
Yes, LLM don’t truly ‘reason’ (at least not yet). But they can provide you in-depth answer as to why a particular response was given. We trained our Reasoning Agent on nearly 10 years of our MMM consulting notes, Codes, Research Papers, Blogs, Case Studies, Whitepapers and our course materials.
You all have appreciated our content so far and I believe the reasoning AI agent is good because it has been trained on these very trusted resources.
MMMSynapse - Open for Business
MMMSynapse is now live and ready for:
✅ MMM vendors
✅ Media & marketing agencies
✅ In-house analytics teams
✅ Independent analysts
Join our waitlist today. We would love to demo it live or give you access to explore it yourself.
This is just the beginning.
We will keep adding exciting features as we go and by talking to our valuable client🙏.
Join the waitlist: https://mmmsynapse.arymalabs.com/waitlist
About MMMSynapse: https://arymalabs.com/mmmsynpase/
Full Demo Video:
Thanks for reading.
For help with MMM, Causal Marketing Experiments and Experimentation, get in touch with us.