Launching Aryma Deck
Deep MMM Insights, Now Democratized
Today, we are happy to launch Aryma Deck.
Marketing Mix Modeling (MMM) for all its technicalities also has a consulting layer.
Every MMM project ends with questions -
"So, what do we do next?"
"Which channels should we invest in and which one should we scale back?"
The answer to all these questions lies in insights generated by the MMM analysts/brand managers/media managers in PPTs.
But here is the catch - Not everybody can generate deep insights. It takes years of MMM experience to develop deep intuition and domain knowledge.
The difference between a 1 yr analyst and a 10 yr MMM expert is often the quality of insights they generate.
We hence asked a question - "Can we help raise the bar of insights generation in every organization?"
Can we help raise the bar of insights generation in every organization?
This led us to develop Aryma Deck.
What is Aryma Deck?
Aryma Deck is an AI powered PPT add-in that deciphers, understands any MMM slides from any domain and generates expert level insights all within the current PPT you are operating in.
The Aryma Intelligence Layer
The Aryma Intelligence Layer is trained on 1000's of consulting notes, Media spend and effect pattern and most importantly how our co-founders Ridhima Kumar and Venkat Raman connect the dots between various MMM outputs, business context to generate high quality insights.
Basically we have taught the AI to think and generate insights like we do.
AI will Immortalize Experts
Every organization will eventually build AI systems that carry the DNA of its best employees.
AI trained not only on what experts know. But how they connect the dots to generate insights.
Key Feature of Aryma Deck
Aryma Deck comes equipped with 7 tools:
/analyse - analyses the current slide and generates deep expert level insights
/analyse all - analyses the entire deck and generates insights for all of them (Press this button, go grab a cup of coffee and the insights will be ready in 10 mins on all slides)
/master insights - this tool generates the way forward recommendations. We saw some Move 37 level insights already !!
/ask ppt - Query and scrutinize the insights generated
/Refine -this tools helps you summarize the insights
/ generic - ask anything about MMM
/ history - Browse every saved analysis
How to use Aryma Deck
We can help you set up Aryma Deck add-in leveraging our existing trusted and reliable intelligence layer in just 5 easy steps.
or
You can bring in your own intelligence layer (we can custom train the models on your MMM knowledge). Our AI engineers can help you design it from scratch.
Enterprise Grade Security
We know organizational knowledge is one of the most valuable assets a company possesses.
That is why Aryma Deck has been built with encryption principles in mind. Every variable, company name is triple layer encrypted and LLM doesn't see any of the real variable names.
The real benefit
Imagine a new employee joining your organization.
Instead of spending five years learning from experience, they can immediately access AI systems trained on the best thinking your company has accumulated over decades.
The gap between novice and expert begins to shrink.
Not because expertise disappears. But because expertise becomes scalable.
That is the future we are building toward.
Welcome to Aryma Deck - Deep MMM Insights, Now Democratized
Check out Aryma Deck for more details and feel free to schedule a demo: https://www.aryma.ai/products/aryma-deck
Thanks for reading.
For help with MMM, Causal Marketing Experiments and Experimentation, get in touch with us.
We also build some pretty cool AI products to aid Marketing Measurements. Check out our products page to know more -
https://www.aryma.ai/