Aryma Labs' - The Sunday Marketing Measurement Read
Recap of last week (April 22 - 28)
Hello Folks,
This week we hit a major milestone on LinkedIn. Aryma Labs page now has 10,000+ followers.
We started Aryma Labs page 5 years ago just to share our statistical and Marketing Mix Modeling (MMM) knowledge. Slowly this page garnered a lot of support and love from people across the globe.
We can’t thank enough all the people who have been part of this journey.
Your support just goes to show that we have indeed added some value to you all and we will strive to continue doing the same.
Coming to our substack, Here is a quick recap of last week. A lot of insightful stuff in there.
Curtailed Saturation Curves Vs Fully Drawn Saturation Curves
How we are reshaping Marketing Mix Modeling (MMM) through Information Theory
A case for point estimates in Marketing Mix Modeling (MMM).
Subscriber count:
We added 2 more subscribers this week.
Welcome folks. We are now at 233 subscribers.
Our heartfelt thanks to all of you for your support.
Thanks for reading.
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Stay tuned for more articles on MMM.




